Samsung Electronics UK and Climate Center have announced a new partnership for the distribution of air conditioning products.

This agreement represents a major landmark in Samsung’s drive to become a major player within the European AC market, by distributing through the UK’s largest climate control equipment specialist.

The tie-up between the companies is seen as a long-term strategic partnership that will go well beyond air conditioning products. Climate Center will be offering the full range of Samsung air conditioning products, and will have a key role to play in the expansion of Samsung’s new DVM2 range of VRF products and digital controls.

Climate Center Brand Director Kevin Carling said “We are delighted to have concluded the agreement to distribute Samsung air conditioning products. Our customers value the ability to buy all their supplies from one distributor, and Samsung is an increasingly popular brand. We will be supporting the addition of Samsung product by adding further to our sales and technical teams over the coming weeks.”

"This is part of Climate Center’s wider strategy of increasing customer choice, and making it easier to access a wider product range, with initiatives such as Saturday opening, call centres, and our emergency call out service."

"A manufacturer can try to be a distributor and may after many years achieve something that looks similar, but it is not the same", said Steve Rees, general manager of Samsung Air Conditioning.

"Samsung is delighted to be in a position to benefit from Climate Center’s proven strengths in the areas of logistics, sales and technical support. The addition of Climate Center to Samsung’s existing network of distributors expands vastly the company’s opportunity for new business.

"We know very well that the market has a choice, and we aim to ensure that it makes the choice of Samsung products, which can now be bought from Climate Center.”