Wolseley UK has announced details of an exciting partnership with British Gymnastics, as part of the FTSE- British Olympic Association initiative.

Part of the British Olympic Association’s contribution to achieve its goal of fourth place in the London 2012 Olympic Games medal table, this initiative partners a FTSE 100 company with an individual National Governing Body (NGB) of an Olympic Sport to provide the NGB with skills and knowledge to enable it to develop into a truly world class organisation.

It is expected that this will become a long term partnership, but there will be an initial focus on agreed and specific projects including - executive level consultation, strategic marketing guidance, commercial proposition development, customer research and targeted marketing activities.  In particular Wolseley will help British Gymnastics to research in detail what services its 150,000 members most value, and to develop an exciting customer proposition to meet their demands.  Another area in which British Gymnastics will benefit from Wolseley’s expertise is in negotiating competitive deals for purchasing a range of goods and services, such as flights and hotel accommodation.